Born from a story of legacy and elegance, PAPARUSSO was founded by Laura Curé in honour of her grandmother, Porziella Paparusso.

The brand’s first creations emerged in 2018, while completing her MBA studies in Shanghai. The brand reflects a dialogue between cultures, Italian heritage, Eastern inspiration, and Parisian craftsmanship

Now based in Paris, Laura continues her creative journey alongside local expert pattern makers and couturiers, crafting limited collections that capture the art of presence, empowering women in business.

The Dream Continues

Every fabric Laura discovers sparks a new idea. Her creative process unfolds daily, shaped by the world around her, by inspiring women, advertising, travel, and the richness of Chinese culture. Each design,  is a reflection of her vision, crafting pieces that celebrate elegance, presence, and the modern woman.

The Modern Workwear Edit

Whatever your profession, your wardrobe should be your ally.

For Laura, clothing is the first message we send to the world. Paparusso dresses the liberated, ambitious, and passionate woman in pieces that speak with confidence and poise.

Every office-ready ensemble should strike the perfect balance between sophistication and style. Even if you never set foot in a corporate lobby, the principles of thoughtful workwear extend everywhere: from the boardroom to the stage, and beyond.

From Fabric to Reality

Guided by a commitment to social and environmental responsibility, Laura selects original, high-quality fabrics, sourced from Nona Source, the LVMH platform for dormant couture stocks.

These exquisite materials are transformed into pieces that are a true expression of creativity.